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A defining exploration of faith, fashion, and identity, Modesty: A Fashion Paradox by Hafsa Lodi examines how modesty has evolved from a cultural and religious principle into a global movement shaping a multi-billion-dollar fashion industry. Through thoughtful analysis, candid interviews, and cultural insight, Lodi traces how a new generation of women has transformed modesty from a symbol of tradition into a contemporary expression of empowerment — where style and spirituality coexist in harmony.
Curated for the Wellness Edit at Modest Fashion at The Connector House, this seminal work invites reflection on individuality, consciousness, and the quiet strength of modest expression. More than a book, it stands as a cultural document — capturing a pivotal moment in fashion’s global evolution.
Available in two editions:
Softcover Edition — standard print, ideal for readers and researchers seeking insight into fashion’s quiet revolution.
Hardcover Collector’s Edition — exclusive to Modest Fashion at The Connector House.
A must-have for design libraries, cultural scholars, and anyone exploring modesty beyond trend — as a movement of meaning.
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Hafsa Lodi is the Features Editor at Vogue Arabia, where she documents and analyses the evolution of modest fashion — a movement she has witnessed first-hand as it grows into a multi-billion-dollar global industry. With over a decade of experience in fashion journalism across the Middle East and beyond, her work has appeared in The Independent, Teen Vogue, Business Insider, and The National.
In her debut book, Modesty: A Fashion Paradox (Neem Tree Press), Lodi explores how faith, identity, and fashion intersect in the contemporary world, offering critical insight into how modesty continues to shape global style, culture, and empowerment.
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DESIGN & DETAIL
Title: Modesty: A Fashion Paradox
Author: Hafsa Lodi
Publisher: Neem Tree Press, London
Publication Year: 2020
Language: English
Format:
Softcover Edition — Matte finish; flexible paperback binding for everyday reading.
Hardcover Collector’s Edition — Classic hardbound cover; iexclusive to Modest Fashion at The Connector House.
Pages: 288
Dimensions: 9.2 in × 6.3 in × 1 in (23.4 cm × 16 cm × 2.5 cm)
ISBN:
Softcover — 9781911107255
Hardcover — 9781911107262
Category: Fashion | Culture | Faith | Identity
Presented In: The Wellness Edit, curated literary selection from Modest Fashion at The Connector House
Retail prices may vary across mass platforms. This edition is curated and presented exclusively by Modest Fashion at The Connector House as part of our Wellness Edit series — with packaging and presentation distinct from standard distribution copies.
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All books and printed materials are Final Sale — we are unable to accept returns or exchanges.
Please refer to our full Returns & Exchange Policy for complete details.Complimentary U.S. shipping on orders of $250 and above.

